Published in The Corporate Call, May 2012
No longer is sustainability an optional add-on to core business strategy. In order to remain competitive, attract investment and maintain a positive brand image, companies are now expected to demonstrate responsible social and environmental behaviour and to demand no less from their suppliers, Astute business leaders are turning this to their advantage, by wholeheartedly embracing sustainability and making “green marketing” a central aspect of their PR and brand promotion activities.
Full article here: Sustainability as Good Business – Avoiding the Pitfalls through Art and Science
